All five branches of the military are covered by the VW military discount, and so are veterans and first responders. What is this discount? It's a thank you from VW as a brand to everyone who's served America, giving a bonus on a new vehicle in return for their selfless service. If you're driven to serve and love driving, you can take advantage of savings when purchasing or leasing a new VW vehicle. Read on to see the details and if you qualify for the military, veteran, or first responder discount at our dealership in Daytona Beach, FL.

What Does the Volkswagen Military Discount Offer?

With the Volkswagen First Responders, Military and Veterans Program, you can get a $500* discount on a lease or purchase of a new, unused Volkswagen vehicle.

Am I Eligible for the VW Military Discount?

The VW military discount specials cover all military branches, and the first responder discount covers many fields of service. Here's a list covering who can qualify for it:

Active Duty Military Members:

  • Army
  • Navy
  • Marines
  • Air Force
  • Coast Guard
  • National Guard
  • Active Reserve

First Responders:

  • Police Officers
  • Sheriffs
  • Sheriff's Deputies
  • State Troopers
  • Federal Law Enforcement Officers
  • Correctional Officers
  • Firefighters (includes volunteer firefighters)
  • Paramedics
  • EMTs

If you fall under any of these, your family household members may also qualify for the discount. Either way, bring the required documents to our dealership, and save $500* on a new VW vehicle purchase or lease. Contact us for more information if you're unsure whether you qualify.

Is a VW Veterans Discount Offered?

Yes. Within 24 months of active duty, you can qualify for the same savings under the veterans discount. Retirees can also qualify if they've served in the military for more than 20 years.

What Documents Are Required for the VW Military Discount?

To qualify for savings when you visit our dealership near Orlando, FL, bring your:

  • Military ID
  • Leave and Earnings Statement (LES)

What Documents Are Required for the VW First Responder Discount?

You'll need to bring your:

  • Department-issued ID

Find More Savings With Us

Beyond the Volkswagen first responder discount, you'll find even more incentives, savings, and programs. These savings that you can find with us include:

National Service Offers

Not just for maintenance and service discounts, the VW National Service Offers provide savings on everything from a new set of tires to VW DriverGear accessories and apparel. Explore the selection today.

Gunther Volkswagen Daytona Beach Service Specials

To keep your vehicle in top shape for a competitive price, check out our current service specials to save on everything from your next oil change to the purchase of genuine Volkswagen parts.


*Volkswagen of America, Inc. will pay a $500 Military and First Responders Bonus for qualified Active Duty U.S. Military service members, U.S. Military Veterans within 24 months of active duty, U.S. Military retirees (Retirees must have served 20+ years in the military), First Responders (Police Officer, Sheriff/Sheriff's Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedic, 911 Dispatcher/Operator) and their family household members who purchase or lease a new, unused Volkswagen model (excluding Golf R) through participating dealers from January 5th, 2021 - January 3rd, 2022. Proof of military/first responder eligibility and residency of family household member (if applicable) required. Bonus applied toward MSRP and is not available for cash. Fleet customers are not eligible. One bonus per VIN. Eligible customers may receive this bonus on up to two Volkswagen vehicles per year. See your local Volkswagen dealer or, for general product information, call 1-800-DriveVW.